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Merge Rules/Options – Keep Values from Dupe

Best Practice, DataTrim Dupe Alerts, How To

By default, the salesforce merge process takes 2 records; a Master (‘Survivor’) and a Dupe. The selected Master takes priority over the Dupe which means that the following rules are applied: When 2 fields on the 2 records both are populated the value from the Master...

Merge Rules/Options, Keep Max value e.g. Lead Score from Marketo

Best Practice, DataTrim Dupe Alerts, How To

If you are using Marketo, you may be levering their Lead Score feature to rank your leads. With the Keep Max Value Merge option, you can now make sure that no matter how 2 leads are merged, you will always keep the highest Leads Score. By default, the salesforce merge...

Merge Rules/Options – Exclude fields from Merge

Best Practice, DataTrim Dupe Alerts, How To

By default, the salesforce merge process takes 2 records; a Master (‘Survivor’) and a Dupe. The selected Master takes priority over the Dupe which means that the following rules are applied: When 2 fields on the 2 records both are populated the value from the Master...

Record Merge and Update after activation of State and Country Pick-list feature

DataTrim Dupe Alerts, How To

Excluding fields from the merge process When updating account, contact or leads records salesforce will evaluate the values on the records to make sure that they conform to validation rules, and with the State and Country Pick-list feature enabled, the validation also...

Organizing your Accounts

Account Organizer, Case Story, DataTrim Dupe Alerts, How To, News

“Ron Cowan, Zimmer Dental: Data integrity is the ‘elephant in the room’ of all CRM systems.  A lack of a global process to reduce duplicate records is a primary reason why many CRM systems fail.  If users cannot trust the data, they will stop using the system. ”...
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Related Articles

  • Potential Duplicates List
  • Merging Account and Contacts with redundant Account-Contact relationship
  • The DataTrim Merge Wizard
  • DataTrim Dupe Alerts Console
  • Merging with List View buttons
  • DataTrim Dupe Alerts – Remote Site
  • Lead deduplication: part of your lead qualification process
  • DataTrim Entry Check, Release: Spring 2023

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