by Admin | Jan 26, 2017 | Best Practice, DataTrim Dupe Alerts, Uncategorised
Fuzzy Logic – Probabilistic Matching – Blocking and Scoring? We are often asked about our technology: Do you use Fuzzy Logic? Are you using Probabilistic Matching? What’s your process for Blocking and Scoring? etc. We normally take pride in...
by Admin | Nov 19, 2014 | Best Practice, Uncategorised
Your data is your most valuable asset, but is it AWESOME? AWESOME solutions are not working without the underlying data being reliable, complete and consistent, and data is rarely is …. data is often TERRIBLY AWESOME Ask yourself these 4 questions? Reliability Will it...
by Admin | Sep 16, 2014 | Best Practice, DataTrim Dupe Alerts, DataTrim Entry Check, How To, Uncategorised
Building a client or prospect database has never been easier than with salesforce. In a few clicks you are up and running, entering you first data, sending out your first emails, receiving your first leads etc. It is all about business processes and how you more...
by Admin | Aug 13, 2014 | Best Practice, How To, Uncategorised
Caring about your data is like caring about your children, nurture it, give it your attention, and fill in the gaps to make the road ahead less bumpy and to give them the chance to be successful. It is not automation and auto-pilot, same goes with your data. B2B data...
by Admin | Jul 15, 2014 | Best Practice, How To, Uncategorised
Question:Would you buy a 50.000$ car, if you can’t trust the quality of the petrol you fill it up with? Would you implement a high-end marketing automation tool if you can’t trust the data you put into it? Consider these facts: 88% of all data integration projects run...
by Admin | Jul 10, 2014 | Best Practice, Uncategorised
In an ideal world your data should be Reliable, Complete and Consistent but reality often shows that it is not. Reliability – your ability to base your business decision on your data Every day we make decision based on the information our solutions hold about our...
