Trust Your Data

Do you Trust your Data? Question 1: Would you buy a 100.000$ car, if you can’t trust the quality of the petrol you fill it up with? Question 2: Would you implement a high-end marketing automation tool if you can’t trust the data you put into it? While you have no...

Data Quality Case Story

From down right dirty to sparkling clean in one easy cycle In this Data Quality Case Story article we share some of the thoughts and quotes from an Australian client. A Salesforce client, who no longer trusted their data. Watch the video on youtube to see how we...

Custom Job Title Mapping

Customize the Job Title mapping in the Data Laundry In the article: Convert Global Job Titles to Segment-able Job Role and Job Function picklist values we demonstrated the value of being able to actively utilize the job titles in your customer database as a criterion...
Job Title Mapping

Job Title Mapping

Convert Global Job Titles to Segment-able Job Role and Job Function picklist values Did your Marketing Manager ever asked you: How many CEO’s do we have in our prospect list? -and did you realize that when you created your report and defined the filter for the...