BEST PRACTICE

Getting the most out of your data

Your data is your most valuable asset, but is it AWESOME? AWESOME solutions are not working without the underlying data being reliable, complete and consistent, and data is rarely is …. data is often TERRIBLY AWESOME Ask yourself these 4 questions? Reliability Will it...

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Marketing Automation – Data Care

Caring about your data is like caring about your children, nurture it, give it your attention, and fill in the gaps to make the road ahead less bumpy and to give them the chance to be successful. It is not automation and auto-pilot, same goes with your data. B2B data...

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Marketing Automation – Trust Your Data

Question:Would you buy a 50.000$ car, if you can’t trust the quality of the petrol you fill it up with? Would you implement a high-end marketing automation tool if you can’t trust the data you put into it? Consider these facts: 88% of all data integration projects run...

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