The duns number helps provide a unique identifier which allows records to be update regularly and thus improve the quality of the data, but the DUNS numbers also provides information about parent-child relationships. With the advanced search feature of the Account Organizer you can now use the DUNS numbers to identify companies in the same group and with a few click build your Account hierarchies.
Let’s take an example, You are the account manager for The Pyramid group, so you search the company by the company name, you get all the accounts in the group and you can link them together to build your account hierarchy using the basic functionality of the Account Organizer. But searching by name doesn’t always give you all companies in a group as certain divisions of a group can be branded differently.
By means of the DUNS number, and searching by duns numbers, I can expand my search, and discover a whole new group of companies to target.
…and if you during the processing: needs to add a parent company to separate head-quarters from operational companies, you can quickly do so by means of a single button.