In salesforce phone numbers are stored in multiple fields, and your contacts don’t always differentiate between an office phone and a mobile.
We have often seen that Phone and mobile numbers are mixed around, or realizing that the phone number on one records is the mobile and on the other it is the office number.
DataTrim Dupe Alerts are by default using phone numbers to identify and match records, and have incorporated this challenge:
A cross check between the phone numbers to improve the likeliness of finding duplicates and refine the classification by getting a more accurate phone score.
A best practice feature, available within the default matching rules, – all by default.
This functionality is available to all users DataTrim Dupe Alerts