Your data is your most valuable asset, but is it AWESOME?
AWESOME solutions are not working without the underlying data being reliable, complete and consistent, and data is rarely is …. data is often TERRIBLY AWESOME
Ask yourself these 4 questions?
|Will it Work?|
|Data needs to be managed, and the management should be easy and intuitive. Today many Data Stewards are sales and marketing professionals who focus on getting the job done, and not how to develop a data management skill.
The solution should be process oriented, facilitating a way of solving a challenge, yet still flexible to accommodate for different needs in different organizations
|Can I base my decision on it?|
|Data is factual, values and information, but is it trustworthy?
To make data trustworthy it needs to be updated and maintained. Business decisions are made based on what the numbers say, but if the data is old, our outdated?
Inaccurate data will decrease effectiveness of your initiatives and may in worst case make you make wrong decisions.
|Do I have what I need?|
Incomplete data represents a large void in any database.
Without basic segmentation data like country/state, industry, size etc. leads/prospects are not included in campaign segments.
Lacking information about account relationships in large accounts/groups will make the revenue rollup and account management difficult.
Non-consolidated activity history may hide up-sell/cross-sell sales opportunities.
|Can I use it?|
|Although big database are great and long lists of leads/prospects are desirable many orgs overlook the simple question, can I use it for my campaign?
Emails, phone numbers and addresses can be missing, incomplete or invalid, and should be eliminated to allow for enrichment through matching external sources or new information collected at websites etc.
DataTrim provide services and solutions to address these challenges, with 3 key business focus:
Simplicity is Key
Our solutions are designed towards sales and marketing professionals. We take pride in offering solutions which doesn’t require an IT background to operate although the data management context often is very technical.
Best practice solutions
Our solutions are build based on our own experiences – cleaning up international databases with data from all over the world. Starting out in a small country forced us to embrace multiple languages, and country specific data recognition routines from the start.
Small is beautiful
We possess the ability to adopt to custom requirements with agility and proactive processes. Our reviews on the AppExchange, proves that our ability to respond promptly back to our clients makes our service and solutions is highly appreciated.
Ron Cowan, Zimmer Dental: Our ongoing use of DataTrim to eliminate duplicate records globally is a central reason for the success of Salesforce.com within our organization.
DataTrim improves the reliability completeness and consistency of your data by applying a set of data cleaning treatments which is called The Data Laundry.
DataTrim adds experience based data cleaning processes to lead management, marketing automation, customer support and account management processes in salesforce and created direct impact on the day-to-day usage and productivity in a simple-to-use, collaborative and cost effective way.